Google Ads & Meta Ads consultant · Brisbane

Your customers are already online.
I make sure they find you.

Brisbane-based senior paid media for health, SaaS, education and eCommerce brands across Australia and New Zealand.

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Essen Tsou Hi, I'm Essen. You'll work with me directly. 15+ years · ex-Head of Paid Media · budgets to $10M/month
$10Mlargest monthly budget run
$196ad cost per new enrolment, childcare launch
10×in sales per $1 of ads, online retail
15+years, agency and client side
Selected clients
CheckWorkRights
Honeysuckle Health
Ryan NT
Country Kids Early Learning
Aurora Women's Health
Dusk & Dawn
Childcare Growth Co

Right audience. Right moment. Every industry.

Going digital isn't optional. Being found at the moment of decision is.

Woman on a telehealth video call at home
Health & telehealth Found at the moment of need. Telehealth, wellbeing and allied health
HR manager reviewing a compliance dashboard
SaaS & B2B In front of the decision-makers. LinkedIn · Google Search · Meta retargeting
Children playing at an outdoor early learning centre
Education & childcare There when families decide. Enrolment-focused Google & Meta
Essen Tsou, founder of Smart Digital Consulting

Meet Essen

Senior expertise. Direct access. No agency layers.

Former Performance Director at EssenceMediacom and Head of Paid Media at a Brisbane digital agency. Now independent, so the person who plans your ads is the person who runs them.

$10Mlargest monthly budget run
15+years, agency and client side
2languages: English and Mandarin

Essen's professionalism and knowledge have helped my customers thrive on Google Ads. She's friendly, prompt and understands what it takes to formulate a successful Google Ads campaign.

Jon FitzgeraldProject Manager, ThinkWeb Design · SMART agency partner
More about Essen

Real results for real businesses.

All results →
Workforce compliance dashboard showing right-to-work checks B2B SaaS 3× more enquiries for a software company, and each one cost half as much ($123 → $65) Read the case study → Woman waking up refreshed in bed eCommerce 10× $10 in sales for every $1 spent on ads, up from less than $1 Read the case study → Children gardening at an early learning centre Early learning $196 in ad spend for each new child enrolled, in the centre's first month Read the case study →

Audit before spend. Always.

  1. 01Audit
  2. 02Fix tracking
  3. 03Optimise weekly
  4. 04Report the impact

Find out where your budget is leaking.

Paid Media Audit · $1,950 · credited if we keep working together.

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