Google Ads & Meta Ads consultant · Brisbane

Your customers are already online.
I make sure they find you.

SMART Digital Consulting is a Brisbane-based senior Google Ads and Meta Ads consultancy for health, SaaS, education and eCommerce brands across Australia and New Zealand.

Get a Paid Media Audit See the results

Hi, I'm Essen. You'll work with me directly. 15+ years · ex-Head of Paid Media · budgets to $10M/month

$10Mlargest monthly budget run

$196ad cost per new enrolment, childcare launch

10×in sales per $1 of ads, online retail

15+years, agency and client side

Selected clients

Right audience. Right moment. Every industry.

Going digital isn't optional. Being found at the moment of decision is.

Woman on a telehealth video call at home

Health & telehealth Found at the moment of need. Telehealth, wellbeing and allied health

HR manager reviewing a compliance dashboard

SaaS & B2B In front of the decision-makers. LinkedIn · Google Search · Meta retargeting

Children playing at an outdoor early learning centre

Education & childcare There when families decide. Enrolment-focused Google & Meta

Essen Tsou, founder of Smart Digital Consulting

Meet Essen

Senior expertise. Direct access. No agency layers.

Former Performance Director at EssenceMediacom and Head of Paid Media at a Brisbane digital agency. Now independent, so the person who plans your ads is the person who runs them.

$10Mlargest monthly budget run

15+years, agency and client side

2languages: English and Mandarin

Essen's professionalism and knowledge have helped my customers thrive on Google Ads. She's friendly, prompt and understands what it takes to formulate a successful Google Ads campaign.
Jon FitzgeraldProject Manager, ThinkWeb Design · SMART agency partner

More about Essen

Real results for real businesses.

All results →

Workforce compliance dashboard showing right-to-work checks

B2B SaaS 3× more enquiries for a software company, and each one cost half as much ($123 → $65) Read the case study →

eCommerce 10× $10 in sales for every $1 spent on ads, up from less than $1 Read the case study →

Children gardening at an early learning centre

Early learning $196 in ad spend for each new child enrolled, in the centre's first month Read the case study →

Audit before spend. Always.

01Audit
02Fix tracking
03Optimise weekly
04Report the impact

What’s working in paid media now.

All insights →

15%of Google searches every day have never been searched beforeSource: Google, via Search Engine JournalSearch · 4 minStop asking which keywords. Start asking who’s searching.What this means for how you split your keyword budget.Read the 4-min take 68%of Australian online shoppers use social media to discover, research or compare brandsSource: IAB Australia & Pureprofile, 2026Audiences · 4 minYour customers don’t shop in one place anymore.Why Search-only budgets miss people before they’re ready to buy.Read the 4-min take 3h → 1hmy weekly data analysis, from 3 hours to under 1 with AIFrom my own workflowAI & work · 3 minAI didn’t shrink my job. It removed the ceiling.Where the saved hours go, and why that’s good for your account.Read the 3-min take

Free · 20 minutes

Ad spend sense-check.

For businesses investing $5K+ a month in Google or Meta Ads. Tell me what’s not working, and I’ll tell you honestly whether it’s the ads, the tracking or the website, and what I’d do first.

3 spots a week$5K+/month ad spendReviewed by me personally

Spending less than $5K a month? You’ll be offered the founding-client Health Check instead, so you still get senior eyes on your account.

Find out where your budget is leaking.

Paid Media Audit · $1,950 · credited if we keep working together.

See all services and pricing →

Wasting ad spend?Book an audit