Google Ads & Meta Ads consultant · Brisbane

Your customers are already online.
I make sure they find you.

I’m Essen, a Brisbane-based senior Google Ads and Meta Ads consultant with 15+ years in paid media. You work with me directly: no account managers, no juniors, no hand-offs. Every engagement starts with a senior audit of where your spend is going.

Book a Paid Media Audit See the results

$1,950 one-off · credited if you start the 90-Day Launch within 30 days · for businesses spending $10K+ a month

Essen Tsou Hi, I'm Essen. You'll work with me directly. 15+ years · ex-Head of Paid Media · budgets to $10M/month
$10Mlargest monthly budget run
$196ad cost per new enrolment, childcare launch
10×in sales per $1 of ads, online retail
15+years, agency and client side
Selected clients
Honeysuckle Health
Ryan NT
Country Kids Early Learning
Aurora Women's Health
Dusk & Dawn
Childcare Growth Co

Right audience. Right moment. Every industry.

Going digital isn't optional. Being found at the moment of decision is.

Woman on a telehealth video call at home
Health & telehealth Found at the moment of need. Telehealth, wellbeing and allied health
HR manager reviewing a compliance dashboard
SaaS & B2B In front of the decision-makers. LinkedIn · Google Search · Meta retargeting
Children playing at an outdoor early learning centre
Education & childcare There when families decide. Enrolment-focused Google & Meta
Essen Tsou, founder of Smart Digital Consulting

Meet Essen

Senior expertise. Direct access. No agency layers.

Former Performance Director at EssenceMediacom and Head of Paid Media at a Brisbane digital agency. Now independent, so the person who plans your ads is the person who runs them.

$10Mlargest monthly budget run
15+years, agency and client side
2languages: English and Mandarin

Essen's professionalism and knowledge have helped my customers thrive on Google Ads. She's friendly, prompt and understands what it takes to formulate a successful Google Ads campaign.

Jon FitzgeraldProject Manager, ThinkWeb Design · SMART agency partner
More about Essen

Real results for real businesses.

All results →
Workforce compliance dashboard showing right-to-work checks B2B SaaS 3× more enquiries for a software company, and each one cost half as much ($123 → $65) Read the case study → Woman waking up refreshed in bed eCommerce 10× $10 in sales for every $1 spent on ads, up from less than $1 Read the case study → Children gardening at an early learning centre Early learning $196 in ad spend for each new child enrolled, in the centre's first month Read the case study →

Audit before spend. Always.

Every new client starts with a two-week audit of tracking, account structure, search terms and landing pages. Nothing changes in your account until we both know what the numbers really say. Book a Paid Media Audit →

  1. 01Audit
  2. 02Fix tracking
  3. 03Optimise weekly
  4. 04Report the impact

What’s working in paid media now.

All insights →
15%of Google searches every day have never been searched beforeSource: Google, via Search Engine JournalSearch · 4 minStop asking which keywords. Start asking who’s searching.What this means for how you split your keyword budget.Read the 4-min take 68%of Australian online shoppers use social media to discover, research or compare brandsSource: IAB Australia & Pureprofile, 2026Audiences · 4 minYour customers don’t shop in one place anymore.Why Search-only budgets miss people before they’re ready to buy.Read the 4-min take 3h → 1hmy weekly data analysis, from 3 hours to under 1 with AIFrom my own workflowAI & work · 3 minAI didn’t shrink my job. It removed the ceiling.Where the saved hours go, and why that’s good for your account.Read the 3-min take

Paid Media Audit · $1,950

Find out where your budget is leaking.

A senior review of your Google or Meta Ads: tracking, structure, search terms, audiences and landing pages. You get a prioritised fix list and a 60-minute walkthrough. Credited in full if you start the 90-Day Launch within 30 days.

Best for $10K+/month ad spend~12 hrs of senior reviewCredited to the Launch

What the audit covers

  • Conversion tracking and GA4 checked
  • Account structure, search terms and audiences
  • Competitor and auction review
  • Prioritised fix list with expected impact
  • 60-minute walkthrough call

Not ready for a full audit? See the $800 Health Check. Want to talk first? Apply for a 30-minute intro call →

By requesting an audit you agree to our privacy policy. I review every request and reply within one business day.

Wasting ad spend?Book an audit

Intro call · 30 minutes · by application

Let’s find out how I can help.

A few quick answers so I can come prepared. I review every request myself and reply within one business day with a time.

Are you running paid ads now?
Which platforms? Tick any
When are you looking to start?

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