Insights · Updated October 2026

What's actually
working in
paid media.

Short, data-backed reads on search, social and AI for Australian businesses. No jargon, no fluff, and every number sourced.

+1,200%AI-referred visits to AU businesses 68%of AU online shoppers discover via social 10.9MAustralian adults on TikTok 15%of Google searches are brand new every day 80%of AU businesses now use AI tools
Latest
+1,200% growth in AI-referred visits across 115 Australian businesses
Search · 4 min read Stop asking which keywords. Start asking who's searching. How broad match, AI Overviews and AI Mode changed paid search, and the five levers that matter now. Read the insight

All insights

15%of Google searches each day are brand new
Search · 4 minStop asking which keywords. Start asking who’s searching.How broad match, AI Overviews and AI Mode changed paid search.Read
68%of AU online shoppers use social to discover
Audiences · 4 minYour customers don’t shop in one place anymore.Where Australians discover, research and buy in 2026, and why full funnel matters.Read
3h → 1hmy weekly data deep-dive
AI & work · 3 minAI didn’t shrink my job. It removed the ceiling.From 3 hours of data analysis to under 1, and what I do with the time.Read
小红书Little Red Book
Social · Coming 11 NovRedNote for Australian businesses: who it’s for, and who should skip itWhat Little Red Book really does, and why language and culture decide if it works.
ROAS?Beyond last click
Measurement · Coming soonLast-click is lying to you: measuring what actually drives salesAttribution, branded search lift and what to report on in 2027.
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