Google Ads & Meta Ads case studies

Real businesses. Real results.

Real accounts, real figures. Every case shows the problem, what changed, and the result. Pick an industry or open any case and switch between them as you read.

Results delivered for

B2B SaaS

3× the leads · cost per lead $123 → $65

Workforce compliance SaaS

Challenge: Smart Bidding optimised to a page timer while demo tracking recorded zero.

Goal: demos from HR teams, with numbers the CRM agrees with.

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Early learning

$196 per enrolment in launch month · 87 enquiries at $39

Regional QLD early learning centre

Challenge: A newly acquired centre with no ad accounts, no Page and no tracking.

Goal: fill places from zero on $1,000 a month.

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Childcare agency

0 → 100% of leads now reach sales · 18 verified owner leads

Childcare marketing agency

Challenge: 39 leads in 15 months, none connected to a CRM, all expired.

Goal: genuine centre-owner enquiries that reach a person.

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Farm machinery

10× click-through rate (0.53% → 5.63%) · conversions +36%

Farm machinery dealer

Challenge: Steady leads, but fewer than 1 in 100 people clicked: ads were showing for the wrong searches.

Goal: more enquiries from the same budget.

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eCommerce

10× return on ad spend · revenue up 9× on 40% less spend

Online mattress brand

Challenge: 59 cents of sales back for every ad dollar, January to May.

Goal: profitable online sales before any more budget.

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