- Client
- Farm machinery dealer
- Platform
- Google Ads
- Timeframe
- 3 months
- Partner
- Delivered with a web agency partner
The challenge
The client is a farm machinery business known for innovation. Its Google Ads brought steady leads, but click-through rate sat below 1%: ads were showing to the wrong searches, so budget paid for impressions that never became enquiries.
What I did
- 01 Audited the account before changing any spend.
- 02 Restructured campaigns so each ad group matched one buying intent.
- 03 Tightened keyword and audience targeting to cut irrelevant traffic.
- 04 Rewrote ad copy around what machinery buyers actually search for.
